Monday, December 7, 2009
MH HOBOKEN BLOG
The most effective way to bring people to Moishe House events has been by talking to them in person. The internet is amazing, email, facebook messages, evites, etc .... are terrific tools but are, until you actually know someone, rather anesthetized ways to communicate with people. The best way to spread the good word is by having a good product and leting people bring their friends over and partake in the community. It has been our experience that when we get a random email or facebook message from someone they more likely than not will not actually come to the next program. By anaecdotal and unscientific methods I would guess this holds about 60% of the time (making a program attendance rate of only 40% for those who contact use through the internet). On the other hand, when we meet someone face to face and invite them to the next program the succes rate is much higher, say at 80-90%. When we meet someone in person we also follow up with adding them to the email list and continue to email them about events in the future.
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