MH Buenos Aires November Blog - Outreach

The way we get people to come to our events depends on the event. For a party, we would send out a Facebook invitation to all 800+ members. And from this we get loads of people coming, sometimes more than we can fit in the house!

For a Friday night dinner we would often invite a limited number of people by Facebook email / email / texting / phoning. We like to text / phone for smaller gatherings as they’re more personal and people are more likely to respond and come along to the event.

We also use Facebook to put up photos of events and keep people in the loop as to what we’re up to in the House. It’s proving popular , so we will continue doing this.

Some people come along to events because they saw the calendar on moishehouse.org, but not many.

We also do a bit of marketing… we have Moishe House Buenos Aires fridge magnets, kippot and mugs! So we hope that people will become aware of the House, join the Facebook group / ask people about us and come to events that way.

We do rely on Facebook quite a bit, but the problem is that not everyone is on it and people may feel that it is somewhat impersonal. Especially for an event that is not immediately attractive to the masses. So we need to bring back the old skool email as well and send out invitations / info via email too. This is what we will do in the future.