A successful event is more than just a headcount. Good events leave lasting impressions, build relationships and help engage participants in a Jewish community. One example of this kind of event was our Shavuot Sundaes on Sunday event. Attendees had varying levels of knowledge about Shavuot- some knew exactly what it was, and others had never heard of it before.
Our event was centered around something accessible, and that most people enjoy: Eating ice cream. We bought several flavors of ice cream and toppings, and let people create their own sundae. People who were unfamiliar with Shavuot were immediately curious about a holiday that involved eating ice cream, which gave those who knew an opportunity to briefly explain its significance, and why people eat dairy on Shavuot. Those who were interested in talking more about Shavuot had the opportunity to do so; those who were not interested ate ice cream and talked about whatever they wanted. Everyone enjoyed themselves, and even those who were not really interested in Shavuot left with a basic understanding of its significance.
Because this event was centered around a holiday, the planning process was very simply: We checked our calendar for a date that we thought would be convenient for everyone, and then bought ice cream. We made sure not to make it sound "religious," because that seems to make non-practicing Jews hesitant about attending.
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