Ah yes, the question of outreach. At this early juncture in Moishe's existence, we find ourselves in an awkward transitional moment: many of the people in our communities are on Facebook, and fewer are on Twitter, while some relegate all of their digital communications to email. Meanwhile, many – if not all – are Facebook-fatigued and ever-weary of the monstrous abyss known as their "inbox." So, at Moishe House Providence, we leverage a diverse portfolio of outreach mechanisms, including an email list, Facebook profile, Google calendar, and text message reminders on the day of the events. This diversity allows us to reach people where they're at, and allows them to connect with Moishe House PVD via their preferred medium. Peeps can opt out of our email list and connect via Facebook, or opt out of both and simply get Google cal reminders. That said, not all media are created equal. Facebook has the advantages of 1) facilitating social advertising so that, for example, when someone clicks "Attending" to one of our events, that action shows up on their friends' feeds, which of course entices them to come to the event, and 2) enabling media aggregation, so that people can post photos and videos from our events in one pool (which we can then happily cull from when posting the event to the Mintranet). But alas, at the end of the day, what works best is a direct phone call or in-person invitation. Despite/due to the explosive emergence of new information and communication technologies, a personal touch matters that much more.
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