Monday, April 5, 2010

Understanding your guests

One thing that I've noticed is the importance of being able to understand and relate to your guests. Without it, you can organize events, and people will definitely show up, because for any event, you can find a subgroup of people who is interested in what you're presenting. But it's hard to build a community with a disjointed collection of events that have no central meaning behind them. In order to overcome that and start building a community, you have to look at the people who come to your events, and try to figure out what is it that appeals to them in Moishe House, and what is it that they're trying to find here. Once you figure that out, planning events around these central themes will generate predictable interest in the community and you'll be able to have repeat visitors that you can build better relationships with.

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